NELLY ROJAS
DESIGNER AND CREATIVE DIRECTOR
“For me, everything inspires me: a feeling, a symbol, a country, a culture, nature, an artist. Often, a semiprecious stone serves as the basis for structuring my ideas; from there, I begin to construct unimaginable designs.”
SENDA is the expression of Nelly Rojas, a Cali-born jewelry designer and architect who graduated from the Pontificia Universidad Javeriana in Bogotá and decided to continue her studies abroad. It was there that she completed a variety of specialized courses in interior architecture and art history, taking jewelry design classes while also working in urban furniture design, where she developed several architectural works.
It was in January 2005 when she created her brand Senda Objeto de Arte, with the aim of giving life to her artistic expressions.
Today the brand personifies and transcends the artistic interpretation of the designer's universe, utilizing her academic structure as an interior architect and art historian graduated from Massachusetts College of Art and Design to give rise to her collections.
Today the brand continues to captivate and enrich the lives of millions of empowered women through artistic jewelry.
OUR JEWELRY
AUTHENTIC AND TIMELESS DESIGN
Each piece of jewelry is born from our designer Nelly Rojas' interpretation of the world. Each design is conceived with love and passion, inspired by everyday events and objects that are transformed into authentic works of art filled with history, power, and magic.
ARTISAN TECHNIQUES + TECHNOLOGY
SENDA Nelly Rojas jewelry manufacturing combines the best of both worlds: ancient techniques steeped in tradition and the use of modern techniques that drive design innovation. Master jewelers work skillfully, preserving methods passed down from generation to generation, while modern technology streamlines and perfects the process.
Thus, each piece of jewelry is the result of a harmonious fusion of history and avant-garde, giving each creation a unique and eternal value.
MATERIALS
We work with pure, noble metals: gold, 990 and 925 sterling silver, platinum, and rhodium.
We value the energetic power, protection, love, security, health, and inner peace that semiprecious stones convey.
The goldsmiths, artisans, and jewelers at SENDA Nelly Rojas use agates, labradorites, turquoise, lapis lazuli, amethysts, jade, jasper, obsidian, crystal quartz, rutile quartz, tiger's eye, cat's eye, opal, onyx, and topaz to bring our designs and artistic creations to life. Our latest collections are characterized by micro-crystal cubic zirconia inlays and enameling techniques.